WebBlather

Free Advice and Commentary on Web Site Issues

Finding Links In Text

Pay attention to where and how you place hyperlinks in text on the screen. Here are guidelines, with dead-link examples :

First, be sure your style makes the link look like a link.

  • Use a distinct color. Nielsen and others advocate for keeping it the browser-default blue; I don’t see anyone getting confused by a link style that is not blue, as long as it’s consistent and stands out from your text, headlines and backgrounds.
    (Note: Be consistent throughout your site; the different examples I’m presenting here are intended as independent examples — although it’s a useful lesson in how different-color links can be confusing.)
  • Underline it. Users know that underlining equals link; don’t take that away from them. Also, different people see colors differently; without the underlining, color’s all you’ve got to let them know where the links are.
  • Mouseovers can be nice. I like to change the background color on the a:hover attribute so that when you mouse over a link, the background lights up. I think it helps indicate to the user that they’ll be able to do something here.

Second, consider placement of the link.

  • Make the link over relevant text. All too often, I see links like “For an application, click here.” But I’d prefer “Follow this link to request an application.” (The words “request an application” have more meaning, as they represent a description of the link’s action; while “click here” is an unnecessary explanation of how to activate a link.)
  • Place the link at the beginning or end of a line. Glance over the preceding paragraph, with all its varied links. Is that easy to read?
  • Be consistent in your placement. If you’ve got multiple links on the page, use similar placement. Where possible, be consistent throughout your site.

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