If you’ve been running a traditional brick-and-mortar business and you’re adding a Web site, get ready for some changes.
Open 24 Hours, 365 Days a Year: The Web site doesn’t close. It’s great that people can browse your stock at 3 a.m. while you’re sleeping, but if they send an e-mail question, they’ll want a timely [...]

Let’s not forget the kitsch factor in Web site design: some people like sites that are quirky and obviously homegrown. So if you don’t have the budget for cutting-edge design, try going in a different direction.
Add personality: Give your site a voice. So you’re a small company — be that. One of my business associates [...]

Okay, geeky types, here’s a shot across the bow: you all need to do better at communicating technology to your clients in terms they can understand.
There’s a long history in Information Technology of the “Wizard of Oz” mentality — you know, make ‘em think this stuff is incredibly complex and that only I, the Great [...]

Hangin’ out in cyberspace as I do, a lot of my communications with clients and partners are via e-mail, phone and IM. And while that works fairly well, I was reminded recently of the importance of face-to-face communication.
Recently, I traveled to the Midwest to visit several of my clients there, one of whom I had [...]