As Web sites become more crucial to a company’s marketing and visibility, good site design is becoming critical to the long-term success of a site. (Some would say it always has been critical, but let’s not get lost in that point just now…). Problem is, as sites are being more heavily designed, navigation generally suffers.
I’ve [...]

Be careful to use key words that are simple and clear for your visitors. Web site visitors don’t really read — they scan. Usually, they look for highlighted text and other noticeable keywords that give them quick clues to 1) “What’s on this page” and 2) “What can I do from here?”
The trick is to [...]