I’ve been really busy lately (a big thank you to all my clients!). Over the past few months, I’ve started a half-dozen drafts that never got finished. I’m going to finish them (eventually), and each one will show up as from the day the draft was started, rather than the day it was finished.

I got an email recently from someone asking for (free) advice on how to manage their Web site that someone had built for them. Here’s my response:
I’ll try to offer some basics to get you started — of course, this is an overview, and you’ll have to do some studying…
An important caveat: Some Web sites [...]

When people visit your site, they need to know where am I, what can I do here, and what’s in it for me? These tips can help.
1. Branding
Your logo and tagline should be easily found on your site. Just from looking at the logo and tagline, I should have a clue what your business is. [...]