Comments on: Redesigning Outside the Box http://www.brianwold.com/free/2008/02/13/redesigning-outside-the-box/ Free Advice and Commentary on Web Site Issues Tue, 06 Jan 2009 06:25:09 +0000 http://wordpress.org/?v=2.0.4 by: Brian http://www.brianwold.com/free/2008/02/13/redesigning-outside-the-box/#comment-13961 Mon, 04 Aug 2008 18:12:33 +0000 http://www.brianwold.com/free/2008/02/13/redesigning-outside-the-box/#comment-13961 As a follow up to this, I'd add two points. First, in social media, you are the brand. Be an individual, with a family and hobbies, likes and dislikes, and you'll fit in with everyone else. Too much corporate shilling turns people off. Second, people often ask me about the relationship between professional and personal in social media. I don't really recommend separate profiles, unless you're really active in some embarrassing activity that would reflect poorly on your business. In general, for most industries, have one persona and err on the side of more professional. As a follow up to this, I’d add two points. First, in social media, you are the brand. Be an individual, with a family and hobbies, likes and dislikes, and you’ll fit in with everyone else. Too much corporate shilling turns people off.

Second, people often ask me about the relationship between professional and personal in social media. I don’t really recommend separate profiles, unless you’re really active in some embarrassing activity that would reflect poorly on your business. In general, for most industries, have one persona and err on the side of more professional.

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