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Dear Web Site Managers at Pepsi: after 30 seconds on a high-speed DSL connection, this is what I see. Pathetic. (This is for the Old School or New School promotion. Basically, I just chugged a Mountain Dew and now I want to find out if I won something cool. But I can’t… because… the… dang… thing… is… still… loading… .)
Pepsi Slow Loading Page

Really — is this the first impression you want people to have of your brand?
The geniuses at Coke are little better, with their Flash-heavy mycokerewards site. At least some content loads fairly quickly, but their interface is barely usable.

C’mon folks. You’ve got a giant budget — spend some of it on user testing.

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