If you haven’t looked at your Web stats lately, perhaps you should. There are useful things to learn there. I’ve written about Web stats before (see Web Stats: Useful and Dangerous and Hit Counters and Other Bush League Giveaways), so this is just a quick reminder to check your stats periodically. Now let’s talk about [...]

Just saw a print ad with the bold header “Search this” followed by a generic search bar and keywords for the product. In other words, the trusty reviewer’s quote is being replaced by Google. This is a recent trend — I first read about its prominence in Asian advertising about a year ago. However, now [...]

From the Incompatible Marketing Rules department: a) generate buyer excitement and b) tell the truth. Case in point: a few weeks ago, I signed up for a MagicJack free trial. On their (very aggressive) web site, it listed that the free trial was about to end — in fact, I noted that I had arrived [...]