Free Web Site Advice

Advice and Commentary on Web Site Issues

Archive for October, 2008

Web Stats & Error Logs

Wednesday, October 22nd, 2008

If you haven’t looked at your Web stats lately, perhaps you should. There are useful things to learn there. I’ve written about Web stats before (see Web Stats: Useful and Dangerous and Hit Counters and Other Bush League Giveaways), so this is just a quick reminder to check your stats periodically. Now let’s talk about [...]

Don’t Take Our Word For It — Ask Google

Friday, October 17th, 2008

Just saw a print ad with the bold header “Search this” followed by a generic search bar and keywords for the product. In other words, the trusty reviewer’s quote is being replaced by Google. This is a recent trend — I first read about its prominence in Asian advertising about a year ago. However, now [...]

Free Trial — Ends Today (or does it?)

Thursday, October 16th, 2008

From the Incompatible Marketing Rules department: a) generate buyer excitement and b) tell the truth. Case in point: a few weeks ago, I signed up for a MagicJack free trial. On their (very aggressive) web site, it listed that the free trial was about to end — in fact, I noted that I had arrived [...]

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