Free Web Site Advice

Advice and Commentary on Web Site Issues

Archive for June, 2010

Video Buffering — The first frame is even more important than you think

Wednesday, June 16th, 2010

I was watching an actor’s demo reel recently, and the way they had cut it, the first frame had him making an odd face. Once the video had loaded and was streaming, the scene unfolded and the actor looked great. Problem was, we were on a very slow connection, so the video took a long [...]

The “Rank #1 in Google” Scam

Monday, June 14th, 2010

A lot of SEO companies offer tempting promises: we’ll get your Web site on the first page of Google. To which you’re supposed to say, sounds awesome — sign me up! But there’s more to that statement, and what they’re not telling you is critical. I’ll explain… but if you don’t know much about SEO, [...]

Five Ways to Keep Your Web Site Fresh

Saturday, June 12th, 2010

By now, we all know that static Web sites are boring, right? (Right?) And that search engines prefer sites that are updated more frequently. But all those content changes don’t just write themselves. So… how do you do it? How do you get your site updated more often, and with what? First step: take a [...]

The Subtext of a Web Site: or, is that really the impression you want to give?

Friday, June 11th, 2010

Business owners: your Web site might be talking behind your back. People naturally infer things from design, and the same holds true for your Web site. Example 1: I was visiting a Web site recently for a company that is supposedly all about networking: connecting people with other people. But their Web site sends a [...]

Evaluating IA and UX — High Level Topics

Tuesday, June 8th, 2010

When I start an Information Architecture or User Experience project, there are some fundamental questions I ask myself (and the client). Getting good answers is crucial to moving forward. Who’s the primary audience? What’s the business goal (…or goals, in priority order)? What is currently working? What is not working (and why)? What is the [...]

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