Be careful to use key words that are simple and clear for your visitors. Web site visitors don’t really read — they scan. Usually, they look for highlighted text and other noticeable keywords that give them quick clues to 1) “What’s on this page” and 2) “What can I do from here?”
The trick is to […]

One of the biggest problems I see with Web sites has to do with user orientation. A business owner designing his site already knows what his business is and how the site is laid out — so he neglects to provide the most basic of information: where am I, and what can I do here? […]

Here’s some writing advice: avoid using superlatives in a row. It makes you look bad, and casts doubt on other statements you make.
I just read the following from a respected (until now) agency: “Everybody in attendance loved the day, making it one of our most successful events.” Really… everyone? And they all loved it? Really? […]

Okay, e-mail’s not really dead. It’s still the one thing people get about the Internet. Even with all the junk mail and viruses cramming into one’s mailbox, people still check their e-mail.
So, a few weeks ago, I was speaking to a potential client about a project to help their organization understand that there might be […]

Web space is crucial, and user tests continue to show that many users don’t scroll down to see content that falls below the screen bottom. So if you’ve got a date-oriented list, maybe it’s time to think in reverse — put the newest date at the top and the oldest at the bottom.
This might be […]

Pay attention to where and how you place hyperlinks in text on the screen. Here are guidelines, with dead-link examples :
First, be sure your style makes the link look like a link.

Use a distinct color. Nielsen and others advocate for keeping it the browser-default blue; I don’t see anyone getting confused by a link style […]

We’re reorganizing our Intranet right now — or, more accurately, keeping the department-centric organization but overlaying task-oriented navigation.
Task-oriented is customer-focused, and it’s a better way to organize information into useful groupings so that your target audience can find it. But task-oriented comes with its own set of problems, especially over time as new content and […]

Something happened today that highlights how close to the surface every page on your site is, even if you’ve buried it in your navigation. Someone was doing a photo search on H. Claude Hudson, the first African-American graduate of Loyola Law School, Los Angeles. They came upon the August 2001 issue of our campus […]

While reading newsgroups, I came across this gem: squiz, (a quick, inquisitive glance, as in “Jerry, have a squiz at this bloke.”). And since I’m feeling especially editorial today, I’ll say thank God for the Aussies, and their apparent love of the the sound of language. Oy! Without them, we wouldn’t have the digideridoo, shrimp […]

Today’s problem stems from the common practice of repurposing content that was in print as online docs (aka “brochureware”) — but it occurs in a number of other ways as well.
In print, we generally included some related-but-relevant information in our handbooks, manuals, brochures, etc. These items might be found in several different publications. As these […]