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	<title>Free Web Site Advice &#187; Communication</title>
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	<description>Advice and Commentary on Web Site Issues</description>
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		<title>Five Ways to Keep Your Web Site Fresh</title>
		<link>http://www.brianwold.com/free/2010/06/12/five-ways-to-keep-your-web-site-fresh/</link>
		<comments>http://www.brianwold.com/free/2010/06/12/five-ways-to-keep-your-web-site-fresh/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 16:00:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=348</guid>
		<description><![CDATA[By now, we all know that static Web sites are boring, right? (Right?) And that search engines prefer sites that are updated more frequently. But all those content changes don&#8217;t just write themselves. So&#8230; how do you do it? How do you get your site updated more often, and with what? First step: take a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Evaluating IA and UX &#8212; High Level Topics</title>
		<link>http://www.brianwold.com/free/2010/06/08/evaluating-ia-and-ux-high-level-topics/</link>
		<comments>http://www.brianwold.com/free/2010/06/08/evaluating-ia-and-ux-high-level-topics/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:55:02 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=343</guid>
		<description><![CDATA[When I start an Information Architecture or User Experience project, there are some fundamental questions I ask myself (and the client). Getting good answers is crucial to moving forward. Who&#8217;s the primary audience? What&#8217;s the business goal (&#8230;or goals, in priority order)? What is currently working? What is not working (and why)? What is the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Confusing Homonyms</title>
		<link>http://www.brianwold.com/free/2007/03/19/confusing-homonyms/</link>
		<comments>http://www.brianwold.com/free/2007/03/19/confusing-homonyms/#comments</comments>
		<pubDate>Mon, 19 Mar 2007 22:08:22 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/2007/03/19/confusing-homonyms/</guid>
		<description><![CDATA[Be careful to use key words that are simple and clear for your visitors. Web site visitors don&#8217;t really read &#8212; they scan. Usually, they look for highlighted text and other noticeable keywords that give them quick clues to 1) &#8220;What&#8217;s on this page&#8221; and 2) &#8220;What can I do from here?&#8221; The trick is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Where Am I, What Can I Do Here?</title>
		<link>http://www.brianwold.com/free/2006/05/02/where-am-i-what-can-i-do-here/</link>
		<comments>http://www.brianwold.com/free/2006/05/02/where-am-i-what-can-i-do-here/#comments</comments>
		<pubDate>Tue, 02 May 2006 17:28:36 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=141</guid>
		<description><![CDATA[One of the biggest problems I see with Web sites has to do with user orientation. A business owner designing his site already knows what his business is and how the site is laid out &#8212; so he neglects to provide the most basic of information: where am I, and what can I do here? [...]]]></description>
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		<title>Everyone Will Love This Post</title>
		<link>http://www.brianwold.com/free/2006/03/03/everyone-will-love-this-post/</link>
		<comments>http://www.brianwold.com/free/2006/03/03/everyone-will-love-this-post/#comments</comments>
		<pubDate>Fri, 03 Mar 2006 22:38:36 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=132</guid>
		<description><![CDATA[Here&#8217;s some writing advice: avoid using superlatives in a row. It makes you look bad, and casts doubt on other statements you make. I just read the following from a respected (until now) agency: &#8220;Everybody in attendance loved the day, making it one of our most successful events.&#8221; Really&#8230; everyone? And they all loved it? [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>E-mail is Dead, Long Live E-mail</title>
		<link>http://www.brianwold.com/free/2005/12/30/e-mail-is-dead-long-live-e-mail/</link>
		<comments>http://www.brianwold.com/free/2005/12/30/e-mail-is-dead-long-live-e-mail/#comments</comments>
		<pubDate>Fri, 30 Dec 2005 18:03:00 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=120</guid>
		<description><![CDATA[Okay, e-mail&#8217;s not really dead. It&#8217;s still the one thing people get about the Internet. Even with all the junk mail and viruses cramming into one&#8217;s mailbox, people still check their e-mail. So, a few weeks ago, I was speaking to a potential client about a project to help their organization understand that there might [...]]]></description>
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		<title>Reverse in Lists Your Making</title>
		<link>http://www.brianwold.com/free/2005/10/25/reverse-in-lists-your-making/</link>
		<comments>http://www.brianwold.com/free/2005/10/25/reverse-in-lists-your-making/#comments</comments>
		<pubDate>Tue, 25 Oct 2005 15:06:00 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=112</guid>
		<description><![CDATA[Web space is crucial, and user tests continue to show that many users don&#8217;t scroll down to see content that falls below the screen bottom. So if you&#8217;ve got a date-oriented list, maybe it&#8217;s time to think in reverse &#8212; put the newest date at the top and the oldest at the bottom. This might [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Finding Links In Text</title>
		<link>http://www.brianwold.com/free/2005/02/06/finding-links-in-text/</link>
		<comments>http://www.brianwold.com/free/2005/02/06/finding-links-in-text/#comments</comments>
		<pubDate>Sun, 06 Feb 2005 22:29:24 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=88</guid>
		<description><![CDATA[Pay attention to where and how you place hyperlinks in text on the screen. Here are guidelines, with dead-link examples : First, be sure your style makes the link look like a link. Use a distinct color. Nielsen and others advocate for keeping it the browser-default blue; I don&#8217;t see anyone getting confused by a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Organizing Information</title>
		<link>http://www.brianwold.com/free/2004/07/02/organizing-information/</link>
		<comments>http://www.brianwold.com/free/2004/07/02/organizing-information/#comments</comments>
		<pubDate>Fri, 02 Jul 2004 21:42:25 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=82</guid>
		<description><![CDATA[We&#8217;re reorganizing our Intranet right now &#8212; or, more accurately, keeping the department-centric organization but overlaying task-oriented navigation. Task-oriented is customer-focused, and it&#8217;s a better way to organize information into useful groupings so that your target audience can find it. But task-oriented comes with its own set of problems, especially over time as new content [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The (Unexpected) Power of Persistent Information</title>
		<link>http://www.brianwold.com/free/2004/06/07/the-unexpected-power-of-persistent-information/</link>
		<comments>http://www.brianwold.com/free/2004/06/07/the-unexpected-power-of-persistent-information/#comments</comments>
		<pubDate>Mon, 07 Jun 2004 20:09:27 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=71</guid>
		<description><![CDATA[Something happened today that highlights how close to the surface every page on your site is, even if you&#8217;ve buried it in your navigation. Someone was doing a photo search on H. Claude Hudson, the first African-American graduate of Loyola Law School, Los Angeles. They came upon the August 2001 issue of our campus e-newsletter, [...]]]></description>
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