A lot of SEO companies offer tempting promises: we’ll get your Web site on the first page of Google. To which you’re supposed to say, sounds awesome — sign me up!
But there’s more to that statement, and what they’re not telling you is critical. I’ll explain… but if you don’t know much about SEO, you [...]

I wrote a message like the one below to one of my clients today, whose Web site is about to launch. I’ve written about SEO before (see my fledgling SEO category), but this seemed worth sharing. My contract with this client does not include any serious Search Engine Optimization (SEO) for the new site, [...]

Today I received an unsolicited email offering SEO services for one of my domains. Bottom line is, it’s worthless — but many people wouldn’t know it. For a business owner desperate to improve his rankings in search engines, this might sound tempting. Let’s deconstruct…
Here’s the message, with the name and address withheld.
Dear Business Owner,
75% of [...]

There’s a lot of confusion out there about Search Engine Optimization (SEO), so this post will scratch the surface of what can be a deep and complex topic. Note: Search engine practices change as often as Google updates. So note the date of this post; if you’re reading it years from now, double-check before proceeding…
Search [...]