WebBlather

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Archive for the 'Business & Strategy' Category

Do You Really Need a CMS?

Tuesday, March 9th, 2010

In the past few months, I’ve been working a lot in Joomla and Wordpress content management systems for various clients. I’m not quite ready to call myself an expert (yet), but it’s getting to be that way.
Recently, a couple of my clients have either a) asked me to convert their current sites to a CMS, [...]

Getting Ahead of Clients

Wednesday, February 10th, 2010

In my work as a consultant, it’s important for me to adjust to the speed of the client. If I go too fast, problems appear.
Sometimes I lose them in concepts that seem pretty basic to me, but are new to them. Then later, I have to back up and go over the concepts again. Or [...]

What’s on Your Home Page?

Tuesday, February 2nd, 2010

Your Home page is the most important page of your Web site, and not just because it’s by far the most visited. It’s where first impressions are formed (the oft-quoted “where am I and what can I do here?“). It must highlight your business goals, address customer needs, be interesting, have SEO content, and change [...]

Renewing Domain Names

Saturday, January 16th, 2010

Last night after hours I get a message from a client: “Hey, my domain name is expiring tomorrow. Can you take care of that for me? Thanks.”
Umm, thanks indeed. Thanks for missing the half-dozen or so messages that you’ve already received in the past month telling you that your domain is expiring soon. Thanks [...]

Creating a New Web Site While You Already Have One

Sunday, January 10th, 2010

Creating your first Web site is easy — get the hosting, create the site, test it… and when you’re ready, start promoting the site. (Hah! Easy…)
But once you have a Web site, how do you create a new one? People are (hopefully) visiting your current site — browsing pages, clicking on services, sending emails. You [...]

Protecting Digital Content

Tuesday, January 5th, 2010

You’ve paid big bucks for your site — original artwork, professional photos, carefully written content. How do you keep someone else from stealing it?
You don’t. If someone wants to grab your Web site content, images or HTML, they can find a way. Best you can hope for is to let them know that they’re [...]

Monitoring Your Web Site

Wednesday, May 20th, 2009

A few weeks ago, a client Web site disappeared. It happens: in the past, other clients have occasionally lost their sites, for reasons ranging from hosting hard disk failures to various human errors. (In this client’s case, they hadn’t renewed the domain name, so the site was still there, but the URL pointing to it [...]

Managing Web Content: Tech skills needed, but also verbal, written and organizational skills

Wednesday, March 25th, 2009

I’m the so-called “Webmaster” for a couple of large nonprofit organizations, which has me either managing the content of the site or coordinating with other content managers. It turns out that being a Web Content Manager requires a pretty diverse set of skills.
Tech Knowledge: Sure, a pretty good knowledge of HTML and CSS is needed [...]

Spam + Too Many Tools = Problems

Tuesday, March 10th, 2009

Okay, we all know that junk email is a problem. But today, within the space of about 15 minutes, three things happened, and they illustrate a problem…

A Facebook friend has apparently picked up Koobface, the Facebook virus whose least-troublesome symptom is spamming all your friends with posts (which link to the virus file — therein [...]

Just Make It Look Pretty

Wednesday, January 14th, 2009

I’ve had a few projects recently where an existing site need a lot of help in a lot of areas: poorly organized, ineffective design, hardware or programming problems, inconsistent integration of various services, etc.
Problem is, design is visual, and clients get that. So they know they want a new design. The other things are harder [...]

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