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	<title>WebBlather &#187; Business &amp; Strategy</title>
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	<description>Free Advice and Commentary on Web Site Issues</description>
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		<title>Five Ways to Keep Your Web Site Fresh</title>
		<link>http://www.brianwold.com/free/2010/06/12/five-ways-to-keep-your-web-site-fresh/</link>
		<comments>http://www.brianwold.com/free/2010/06/12/five-ways-to-keep-your-web-site-fresh/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 16:00:20 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=348</guid>
		<description><![CDATA[By now, we all know that static Web sites are boring, right? (Right?) And that search engines prefer sites that are updated more frequently. But all those content changes don&#8217;t just write themselves. So&#8230; how do you do it? How do you get your site updated more often, and with what?
First step: take a page [...]]]></description>
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		<item>
		<title>Evaluating IA and UX &#8212; High Level Topics</title>
		<link>http://www.brianwold.com/free/2010/06/08/evaluating-ia-and-ux-high-level-topics/</link>
		<comments>http://www.brianwold.com/free/2010/06/08/evaluating-ia-and-ux-high-level-topics/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:55:02 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=343</guid>
		<description><![CDATA[When I start an Information Architecture or User Experience project, there are some fundamental questions I ask myself (and the client). Getting good answers is crucial to moving forward.

Who&#8217;s the primary audience?
What&#8217;s the business goal (&#8230;or goals, in priority order)?
What is currently working?
What is not working (and why)?
What is the tech environment or constraints? (for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Little Things that Don&#8217;t Make it In the Quote</title>
		<link>http://www.brianwold.com/free/2010/05/10/little-things-that-dont-make-it-in-the-quote/</link>
		<comments>http://www.brianwold.com/free/2010/05/10/little-things-that-dont-make-it-in-the-quote/#comments</comments>
		<pubDate>Tue, 11 May 2010 02:47:13 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=339</guid>
		<description><![CDATA[For my clients, I do a lot of little stuff for free. Sometimes the client notices, sometimes they don&#8217;t. For example, I was reviewing the old Web site for a new client today, and I noticed that the folks who built their old site never put in a &#8220;favicon.&#8221; (That&#8217;s the little icon that shows [...]]]></description>
		<wfw:commentRss>http://www.brianwold.com/free/2010/05/10/little-things-that-dont-make-it-in-the-quote/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Do You Really Need a CMS?</title>
		<link>http://www.brianwold.com/free/2010/03/09/do-you-really-need-a-cms/</link>
		<comments>http://www.brianwold.com/free/2010/03/09/do-you-really-need-a-cms/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 19:50:09 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Technologies & Tools]]></category>
		<category><![CDATA[Web Philosophy]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=290</guid>
		<description><![CDATA[In the past few months, I&#8217;ve been working a lot in Joomla and Wordpress content management systems for various clients. I&#8217;m not quite ready to call myself an expert (yet), but it&#8217;s getting to be that way.
Recently, a couple of my clients have either a) asked me to convert their current sites to a CMS, [...]]]></description>
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		<title>Getting Ahead of Clients</title>
		<link>http://www.brianwold.com/free/2010/02/10/getting-ahead-of-clients/</link>
		<comments>http://www.brianwold.com/free/2010/02/10/getting-ahead-of-clients/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 18:22:09 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=283</guid>
		<description><![CDATA[In my work as a consultant, it&#8217;s important for me to adjust to the speed of the client. If I go too fast, problems appear.
Sometimes I lose them in concepts that seem pretty basic to me, but are new to them. Then later, I have to back up and go over the concepts again. Or [...]]]></description>
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		<title>What&#8217;s on Your Home Page?</title>
		<link>http://www.brianwold.com/free/2010/02/02/whats-on-your-home-page/</link>
		<comments>http://www.brianwold.com/free/2010/02/02/whats-on-your-home-page/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 17:55:54 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Web Philosophy]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=238</guid>
		<description><![CDATA[Your Home page is the most important page of your Web site, and not just because it&#8217;s by far the most visited. It&#8217;s where first impressions are formed (the oft-quoted &#8220;where am I and what can I do here?&#8220;). It must highlight your business goals, address customer needs, be interesting, have SEO content, and change [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Renewing Domain Names</title>
		<link>http://www.brianwold.com/free/2010/01/16/renewing-domain-names/</link>
		<comments>http://www.brianwold.com/free/2010/01/16/renewing-domain-names/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 20:00:53 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=228</guid>
		<description><![CDATA[Last night after hours I get a message from a client: &#8220;Hey, my domain name is expiring tomorrow. Can you take care of that for me? Thanks.&#8221; 
Umm, thanks indeed. Thanks for missing the half-dozen or so messages that you&#8217;ve already received in the past month telling you that your domain is expiring soon. Thanks [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a New Web Site While You Already Have One</title>
		<link>http://www.brianwold.com/free/2010/01/10/creating-a-new-web-site-while-you-already-have-one/</link>
		<comments>http://www.brianwold.com/free/2010/01/10/creating-a-new-web-site-while-you-already-have-one/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 18:00:42 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Technologies & Tools]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=216</guid>
		<description><![CDATA[Creating your first Web site is easy &#8212; get the hosting, create the site, test it&#8230; and when you&#8217;re ready, start promoting the site. (Hah! Easy&#8230;)
But once you have a Web site, how do you create a new one? People are (hopefully) visiting your current site &#8212; browsing pages, clicking on services, sending emails. You [...]]]></description>
		<wfw:commentRss>http://www.brianwold.com/free/2010/01/10/creating-a-new-web-site-while-you-already-have-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protecting Digital Content</title>
		<link>http://www.brianwold.com/free/2010/01/05/protecting-digital-content/</link>
		<comments>http://www.brianwold.com/free/2010/01/05/protecting-digital-content/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 17:28:46 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Technologies & Tools]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/?p=221</guid>
		<description><![CDATA[You&#8217;ve paid big bucks for your site &#8212; original artwork, professional photos, carefully written content. How do you keep someone else from stealing it? 
You don&#8217;t. If someone wants to grab your Web site content, images or HTML, they can find a way. Best you can hope for is to let them know that they&#8217;re [...]]]></description>
		<wfw:commentRss>http://www.brianwold.com/free/2010/01/05/protecting-digital-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Monitoring Your Web Site</title>
		<link>http://www.brianwold.com/free/2009/05/20/monitoring-your-web-site/</link>
		<comments>http://www.brianwold.com/free/2009/05/20/monitoring-your-web-site/#comments</comments>
		<pubDate>Wed, 20 May 2009 17:14:14 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business & Strategy]]></category>
		<category><![CDATA[Technologies & Tools]]></category>

		<guid isPermaLink="false">http://www.brianwold.com/free/2009/05/20/monitoring-your-web-site/</guid>
		<description><![CDATA[A few weeks ago, a client Web site disappeared. It happens: in the past, other clients have occasionally lost their sites, for reasons ranging from hosting hard disk failures to various human errors. (In this client&#8217;s case, they hadn&#8217;t renewed the domain name, so the site was still there, but the URL pointing to it [...]]]></description>
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