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	<title>WebBlather</title>
	<link>http://www.brianwold.com/free</link>
	<description>Free Advice and Commentary on Web Site Issues</description>
	<lastBuildDate>Wed, 16 Jun 2010 16:00:26 +0000</lastBuildDate>
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	<item>
		<title>Video Buffering &#8212; The first frame is even more important than you think</title>
		<description><![CDATA[I was watching an actor&#8217;s demo reel recently, and the way they had cut it, the first frame had him making an odd face. Once the video had loaded and was streaming, the scene unfolded and the actor looked great.
Problem was, we were on a very slow connection, so the video took a long time [...]]]></description>
		<link>http://www.brianwold.com/free/2010/06/16/video-buffering-the-first-frame-is-even-more-important-than-you-think/</link>
			</item>
	<item>
		<title>The &#8220;Rank #1 in Google&#8221; Scam</title>
		<description><![CDATA[A lot of SEO companies offer tempting promises: we&#8217;ll get your Web site on the first page of Google. To which you&#8217;re supposed to say, sounds awesome &#8212; sign me up!
But there&#8217;s more to that statement, and what they&#8217;re not telling you is critical. I&#8217;ll explain&#8230; but if you don&#8217;t know much about SEO, you [...]]]></description>
		<link>http://www.brianwold.com/free/2010/06/14/the-rank-1-in-google-scam/</link>
			</item>
	<item>
		<title>Five Ways to Keep Your Web Site Fresh</title>
		<description><![CDATA[By now, we all know that static Web sites are boring, right? (Right?) And that search engines prefer sites that are updated more frequently. But all those content changes don&#8217;t just write themselves. So&#8230; how do you do it? How do you get your site updated more often, and with what?
First step: take a page [...]]]></description>
		<link>http://www.brianwold.com/free/2010/06/12/five-ways-to-keep-your-web-site-fresh/</link>
			</item>
	<item>
		<title>The Subtext of a Web Site: or, is that really the impression you want to give?</title>
		<description><![CDATA[Business owners: your Web site might be talking behind your back. People naturally infer things from design, and the same holds true for your Web site.
Example 1: I was visiting a Web site recently for a company that is supposedly all about networking: connecting people with other people. But their Web site sends a very [...]]]></description>
		<link>http://www.brianwold.com/free/2010/06/11/the-subtext-of-a-web-site-or-is-that-really-the-impression-you-want-to-give/</link>
			</item>
	<item>
		<title>Evaluating IA and UX &#8212; High Level Topics</title>
		<description><![CDATA[When I start an Information Architecture or User Experience project, there are some fundamental questions I ask myself (and the client). Getting good answers is crucial to moving forward.

Who&#8217;s the primary audience?
What&#8217;s the business goal (&#8230;or goals, in priority order)?
What is currently working?
What is not working (and why)?
What is the tech environment or constraints? (for [...]]]></description>
		<link>http://www.brianwold.com/free/2010/06/08/evaluating-ia-and-ux-high-level-topics/</link>
			</item>
	<item>
		<title>Little Things that Don&#8217;t Make it In the Quote</title>
		<description><![CDATA[For my clients, I do a lot of little stuff for free. Sometimes the client notices, sometimes they don&#8217;t. For example, I was reviewing the old Web site for a new client today, and I noticed that the folks who built their old site never put in a &#8220;favicon.&#8221; (That&#8217;s the little icon that shows [...]]]></description>
		<link>http://www.brianwold.com/free/2010/05/10/little-things-that-dont-make-it-in-the-quote/</link>
			</item>
	<item>
		<title>Please wait while the stupid page loads</title>
		<description><![CDATA[Ok, need your opinions on this: do you mind waiting for heavy Web pages to load? It kinda drives me nuts (see Please Wait&#8230;Loading&#8230;), but maybe the rest of you don&#8217;t mind.
Today I was on M&#38;Ms Web site, to vote for Orange as my favorite color (poor Eric K, he&#8217;s in last place right now&#8230;). [...]]]></description>
		<link>http://www.brianwold.com/free/2010/04/26/please-wait-while-the-stupid-page-loads/</link>
			</item>
	<item>
		<title>Web Stats, Redesigns and Continuity</title>
		<description><![CDATA[A client recently launched a new Web site that had been designed by a volunteer agency, but has asked me to stay involved to help with technical issues. The new site looks and works fine, except for some poor front-page communication, but under the surface&#8230;
The other guys put a different Google Analytics code into their [...]]]></description>
		<link>http://www.brianwold.com/free/2010/04/02/web-stats-redesigns-and-continuity/</link>
			</item>
	<item>
		<title>SEO From a Client Perspective</title>
		<description><![CDATA[I wrote a message like the one below to one of my clients today, whose Web site is about to launch. I&#8217;ve written about SEO before (see my fledgling SEO category), but this seemed worth sharing. My contract with this client does not include any serious Search Engine Optimization  (SEO) for the new site, [...]]]></description>
		<link>http://www.brianwold.com/free/2010/03/29/seo-from-a-client-perspective/</link>
			</item>
	<item>
		<title>Graphic Programs</title>
		<description><![CDATA[A friend/colleague sent me email recently, asking about programs for creating Web site graphics. Basically, he&#8217;s working on a low-budget labor-of-love Web site and needs something better than MS Paint. Don&#8217;t we all?
Sure, the pros use Photoshop and Fireworks, but the cost is steep and the learning curve is steeper. So what&#8217;s a weekend Web [...]]]></description>
		<link>http://www.brianwold.com/free/2010/03/10/graphic-programs/</link>
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